Strategy that converts
Build audience research, positioning and content strategies that ladder up to business goals.
A complete Social Media Management training programme. Twenty structured modules, real practical assignments, module quizzes and a graded final examination — designed to take you from absolute beginner to independently capable Social Media Manager.
What you'll be able to do
Every module ends with practical work you can put straight into a portfolio or a client account.
Build audience research, positioning and content strategies that ladder up to business goals.
Instagram, TikTok, Facebook, LinkedIn, X, YouTube and Pinterest — algorithms, formats and best practice.
Content calendars, batching, approvals, scheduling tools and repeatable monthly processes.
Read the data, diagnose what's failing, and present results clients actually understand.
Pricing, proposals, onboarding, contracts, retainers and handling difficult conversations.
Pass the graded final exam to earn a verifiable Certified Social Media Manager credential.
The curriculum
Modules unlock sequentially so you build on solid foundations rather than cherry-picking tactics.
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How the programme works
Work through the lessons
Each lesson is a focused read with a knowledge check at the end so you retain what matters.
Pass the module quiz
Score at or above the pass mark to unlock the next module. Retakes are unlimited.
Submit practical assignments
Content calendars, audits, caption sets, reports and proposals — real deliverables.
Sit the final examination
Weighted across knowledge, scenarios, practical tasks and analytics. 80% to certify.
Included with enrollment
"Social media management is not posting. It is strategy, systems and evidence. This programme teaches all three."
Ferdy Capizenova · Programme Director
Create your student account, work at your own pace, and finish with a certificate you can show clients and employers.
Enroll now